Category Business

How Email Marketing is Good for Small Business

email marketing for small business

A successful email marketing requires a sophisticated, two-way process in which both the brand and the customer play an equally important role. Sending out content and waiting for sales to roll in is not a sustainable strategy for long-term success.…

How to improve your email open rate?

How to improve your email open rate?

If you land in spam folders consistently, you must accept that you are spamming either by sending non-permission-based emails or sending emails that do not help your recipients engage with you. Whether you run permission-based or non-permission-based email campaigns, the…