Why do E-commerce businesses need Email marketing?
Why is email so important to your ecommerce success? Because it’s how your customers keep up to date with the latest news, products and offers. These email updates act as influencers to let them make purchase decisions. The problem is, if you don’t send emails or nurture relationships with your existing customers… they won’t come back and talk about you.
A successful eCommerce businessman knows that email marketing is one of the most profitable marketing channels compared to other marketing channels like social media, PPC, SEO, and network marketing.
It has been estimated that nearly 50% of the world’s population uses email, so it is no surprise that digital marketing plays an important role in the growth of many businesses.
Another case study claims that many eCommerce businesses increased their revenue up to 760% with email marketing. Therefore, I hope you now understand the importance of email marketing for eCommerce businesses.
Start collecting store visitors’ email:
If you’re new to eCommerce, you might not have thought about email marketing. I briefed the importance of email marketing at the start of this article. It would be hard to collect the email addresses of store visitors if you’re new to the market. The best way to start collecting is to offer them some credits on sign up.
Use email marketing software:
Choose an email marketing software that suits your needs. You can find a number of email marketing tools with different specifications. Mailchimp, SendInBlue, and Hubspot are some email marketing tools that offer free credits every month.
Greet your customers with welcome email:
You should always think from the customers’ perspective to produce the right content for them. Just put yourself in their shoes and define what you would expect if you sign up on an ecommerce site. As soon as a customer sign up, send them a welcome email with a thanks note and the ways to contact support. Also you can talk about why you have come with this business idea and what you’re trying to achieve, etc.
If you have a mobile app, give them a link to download your app for a better experience.
Automate the process with Autopilot, which lets you send welcome emails—and other types of automated messages—for new customers immediately after they sign up. It will create a good impression on the brand as well as trust building
Segment your customers:
Understand your customers’ interests, collect more information and use them to segment your audience. It could be based on demographics (Marital status, sex, age, etc), and geographics (State, City, Country, Climate, etc).
Write a personalized email copy for every segment. To write a personalized email, consider thinking of an ideal avatar of the customer and write to that particular avatar. Do not try to cover more than one ideal avatar per segment. If you do so, your copy will be diluted and it won’t be impactful for anyone.
Have a clear call to action:
This is a major thing for marketing. You need to give your customers what they want to do to make that easy for them. In your email campaigns, you need to fix one call to action for your users.
Come up with a Customer loyalty and re-engagement:
Customer loyalty and re-engagement emails help you build a relationship with your customer. If you keep offering something for their birthdays and celebrations days, they will keep your brand in their mind. When the time comes they will purchase it from you.
Here are a few examples of loyalty and re-engagement emails:
Life Event Emails:
Collect as much information as possible from your customers. For example, get their birth date and marriage date. These will help you to send them event emails with some discount which would encourage them to buy from your brand.
Win Back Emails:
These are the emails that are being used by many players in the market. You could have seen like ‘We missed you’, ‘Are you hungry’, ‘How about having hot idli’. These are the emails that make a good conversion. Time is very important for these emails.
If you sell something that has a defined period of usage –– anything from water filters to light bulbs –– you can send an email at repurchase time to drive re-orders.
Make your email campaigns stand out with quality product photos:
If you want your customers to be inspired, see how your product can help them get ahead in life, or make them smile (in a non-creepy way), then they need to see it. Quality product photos tell a story—one that builds trust and loyalty with potential buyers. When a customer wants to know about our products or our services you need to use a clear view of your content or anything you are going to show your products or what you are going to show.
Consider mobile-friendly layouts:
Your readers are using mobile devices to access your website. Statistics say, over 61.9% of emails are opened on mobile devices by subscribers for checking their inboxes. In order to reach more of your audience, you need to consider mobile-friendly layouts in your emails. You want your email to look good on all devices. You should make your emails load quickly and easily.
The most important thing for marketing is that you need to know the customer. You should find the right time that your customers to open their emails. You may need to segment the customers based on the past email open time and you need to schedule accordingly.
Encourage customers who abandon their shopping carts:
Sometimes, customers leave the site without adding items to their cart or checking out—and it’s very frustrating. But we hope that those who surrender in this way will return and start over again because there are so many great options available for them! We want to help our customers find exactly what they need and then make it easy for them to complete their purchases.
Send Thanks note to your customers:
This is Thank you again for your purchase! Have enough information such as invoice, warranty period, and the ways to claim the warranty along with a thanks note. Like this, you need to send emails after purchasing products or something else. Make your customers engage with you or connect with you for future purchases.
We tried covering the important things to be focused on when it comes to email marketing for eCommerce. If you want something in detail, feel free to comment. We’re happy to write back to you.